How Pokemon Go! Will Change The Fitness Industry Forever


Walking to Compton the other day looking for charizard, I realized I was far from home.

Aside from this instant, and the time I walked into a bicyclist looking for Voltorb, Pokemon Go is #nextlevelshit.

If you’re unfamiliar with the game, it’s a free app on your phone in which you walk around the real world to catch fake Pokemon characters.

Yes, the real world. Like, as in, outside. Crazy, right?

Here are 3 reasons Pokemon Go will change the fitness industry forever:

1. Augmented feedback

Using your phone’s camera, you are able to see an actual video of the real world with Pokemon characters. With this augmented reality, the goal is to walk to the Pokemon characters to capture them. Augmented feedback for fitness trackers such as heart rate variability, heart rate, GPS, and even sleep are getting more and more popular. I predict we will see even more of a jump in popularity, especially with Under Armour purchasing My Fitness Pal and Map My Run.

Using augmented feedback, Pokemon Go users walk for an average of 45 minutes a day.

2. Fun

With phrases like “Pain is weakness leaving the body,” and “shut up and squat,” it’s no wonder fitness has lost it’s enjoyment. Walking outside, trying to figure out where these damn Pokemon are, and having a reward when you catch them, makes a very enjoyable fitness experience.

A client of mine told me about “Nerd Fitness” the other day, located in North Hollywood. All of the workouts are based on different video games and “nerd” references. What’s even more cool is as your fitness progresses, you jump up in levels, similar to that of playing a video game.

At DC Fitness, the workouts are tough. We are challenging our clients every single day in order for their body’s to adapt and thus get in better shape. Sometimes it is not so enjoyable, but the constant banter between clients, light hearted atmosphere, and music selection always makes for a fun atmosphere.

3. Adaptability

The fact you can play Pokemon Go anywhere and there are less barriers to begin (you don’t need special workout equipment, a high fitness level, etc) makes it adaptable to any and everyone. Not everyone can do Olympic lifting, Crossfit, or Cardio Barre. You need a specific level of athleticism for each.

The best fitness programs are the ones that are adaptable and everyone can do without getting injured while still seeing a training effect. Fitness routines that you can scale up, such as functional strength training, will be the wave of the future.

While we are on the subject of adaptability, if you or someone you know is interested in a routine that your current level of fitness does not matter, you would be a great fit for my 4 week Back To School Jumpstart #shamelesspromotion. It begins in September, and includes:

  • 8 Semi-Private Training Sessions
  • 4 Seminars From The Top Health Professionals in Los Angeles
  • Full Diet Coaching
  • Accountability Group
  • Some Serious Fun, Adaptability, and Augmented Feedback!

I’m a big fan of Pokemon Go! And I think getting people outside and exercising regardless of the intensity is great.

Seriously, Pokemon Go has already done more for childhood obesity than Michelle Obama has in 8 years #sorryimnotsorry.

In Good Health,

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